LAVAZZA
DIGITAL DESIGN / ADVERTISMENT
1895 Coffee Designers by Lavazza
A digital advertising system extending premium packaging into a flexible visual language across multiple formats while preserving brand consistency.
TOOLS // Adobe Illustrator, Adobe XD
MOOD // Sophisticated, cohesive, dynamic
References to real brands are purely creative exercises and do not imply any affiliation or endorsement.
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Created for Lavazza's premium 1895 collection, this project translates the distinctive visual identity of specialty coffee into a coherent digital advertising system. Rather than simply adapting existing graphics, the banners reinterpret the packaging language through typography, composition, and movement, maintaining a consistent premium aesthetic across every format.
The campaign developed for "15 Degrees South" takes inspiration directly from the blend's packaging, while geometric lettering echoes the rhythm and structure of the brand identity. Responsive adaptations ensure flexibility across different digital placements, and interactive prototypes were developed to evaluate usability, scalability, and visual consistency. The result is a communication system capable of preserving the character of the brand regardless of screen size or application.
Created for Lavazza's premium 1895 collection, this project translates the distinctive visual identity of specialty coffee into a coherent digital advertising system. Rather than simply adapting existing graphics, the banners reinterpret the packaging language through typography, composition, and movement, maintaining a consistent premium aesthetic across every format.
The campaign developed for "15 Degrees South" takes inspiration directly from the blend's packaging, while geometric lettering echoes the rhythm and structure of the brand identity. Responsive adaptations ensure flexibility across different digital placements, and interactive prototypes were developed to evaluate usability, scalability, and visual consistency. The result is a communication system capable of preserving the character of the brand regardless of screen size or application.
02 // COHESIVE
Typography, illustration, and color extend the visual identity established by the packaging.
01 // SOPHISTICATED
Every composition reflects the premium positioning of the specialty coffee collection.
03 // DYNAMIC
Adaptable layouts ensure consistency across multiple digital banner formats.
Designed to endure across every screen.
An identity that remains unmistakably itself, from the smallest banner to the broadest digital canvas.
DIGITAL DESIGN / ADVERTISMENT
1895 Coffee Designers by Lavazza
1895 Coffee Designers by Lavazza
A digital advertising system extending premium packaging into a flexible visual language across multiple formats while preserving brand consistency.
TOOLS // Adobe Illustrator, Adobe XD
MOOD // Sophisticated, cohesive, dynamic
References to real brands are purely creative exercises and do not imply any affiliation or endorsement.
01 // SOPHISTICATED
Every composition reflects the premium positioning of the specialty coffee collection.
02 // COHESIVE
Typography, illustration, and color extend the visual identity established by the packaging.
03 // DYNAMIC
Adaptable layouts ensure consistency across multiple digital banner formats.
Created for Lavazza's premium 1895 collection, this project translates the distinctive visual identity of specialty coffee into a coherent digital advertising system. Rather than simply adapting existing graphics, the banners reinterpret the packaging language through typography, composition, and movement, maintaining a consistent premium aesthetic across every format.
The campaign developed for "15 Degrees South" takes inspiration directly from the blend's packaging, while geometric lettering echoes the rhythm and structure of the brand identity. Responsive adaptations ensure flexibility across different digital placements, and interactive prototypes were developed to evaluate usability, scalability, and visual consistency. The result is a communication system capable of preserving the character of the brand regardless of screen size or application.
Created for Lavazza's premium 1895 collection, this project translates the distinctive visual identity of specialty coffee into a coherent digital advertising system. Rather than simply adapting existing graphics, the banners reinterpret the packaging language through typography, composition, and movement, maintaining a consistent premium aesthetic across every format.
The campaign developed for "15 Degrees South" takes inspiration directly from the blend's packaging, while geometric lettering echoes the rhythm and structure of the brand identity. Responsive adaptations ensure flexibility across different digital placements, and interactive prototypes were developed to evaluate usability, scalability, and visual consistency. The result is a communication system capable of preserving the character of the brand regardless of screen size or application.
Designed to endure across every screen.
Designed to endure across every screen.
An identity that remains unmistakably itself, from the smallest banner to the broadest digital canvas.